the ideal state of fashion.
is not a dictatorship. moritz baier
Like the lives of those who wear it, it exists to be lived, experienced, free of
imposed dogmas or encumbrances. Innovation and a focus on the future are the key
aspects that define useabrand. Using effective and original PR strategies and an
original design aesthetic, designer Anna Rihl, and CEO of useabrand, Moritz Baier
work together with useabrand users on a new Fashion Paradigm:
The Fashion Democracy.
anna rihl
is useabrand’s chief designer. Alongside her studies at the Linz University of the Arts, she has refined her style by designing for wendy&jim, Servane Gaxotte, Irina Volkonskii and Christian Lacroix. She designs and plans useabrand’s biseasonal collection and is responsible for all of useabrand’s fashion design process. This enables her to be the perfect connection between useabrand’s design-community and the eventual production of their designs. Anna discusses the practical and technical details of the designs of each monthly design winner- a process that ensures that the product is both successful in its execution from design stage to production, yet true to the vision of its designer.
moritz baier
is the founder and CEO of useabrand. While studying photography at the Academy of Graphic Arts in Vienna, his creative-artistic talents and free spirit became self evident. After directing and producing music videos, designing album covers for EMI, and working on various long-term artistic and commercial-photographic projects, Moritz finally stumbled upon Fashion. But fashion is a two-headed-snake, and Moritz decided early on that the Fashion-Scene and Fashion-Design should be disparate entities- and that he would concentrate his efforts on the latter. His conviction that ‘everyone can design’ formed the basis for the useabrand idea. His current responsibilities include project management, product development and quality control.
